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Interflora
Insight: Flowers are so beautiful that they can can block out things we don't wish to see.
Solution: Dramatise how even the worst views can be transformed with Interflora.
Interflora
Insight: Flowers are so beautiful that they can can block out things we don't wish to see.
Solution: Dramatise how even the worst views can be transformed with Interflora.
Activation: A photo filter to block out things/ views you didn't intend to appear in your photos.
Activation: A photo filter to block out things/ views you didn't intend to appear in your photos.
Interflora
Insight: Flowers are so beautiful that they can can block out things we don't wish to see.
Solution: Dramatise how even the worst views can be transformed with Interflora.
Activation: A photo filter to block out things/ views you didn't intend to appear in your photos.
Creative
CREATIVE
Duolingo (spec project)
Problem: While Duolingo is a great free app, users need real world experience to consolidate learning on the app.
Solution: Duolingo Thursdays works as a partnership with cafes, restaurants and bars where users can have experiences where staff will speak to you in your chosen foreign language.
The idea democratises language learning because it means that everyone can easily experience a foreign language, not just those who are wealthy enough to travel abroad.
Users who want to make it clear that they are taking part can wear the badge.
Customers can find establishments in their target language via the map.
Posters inviting customers to put their language skills to the test to get discounts will be put up outside establishments.
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